Blog - Mulberry Marketing Communications UK

The Importance of Analyst Relations

Analyst Relations and B2B Organisations If you work with B2B tech companies, you’ve heard the term “analyst relations” (AR) or “industry analyst.” Analyst relations is an essential tool in the marketing...

Jan

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Being Mindful of Cultural Nuances in Marketing

How to Localise your Marketing Campaigns Although the COVID-19 pandemic halted global travel and wreaked havoc on the economy, the virtual world remains interconnected. Additionally, the globalization of economies looks to recover from the setback and continue...

Jan

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Five Tips to Prepare for a Corporate Video Shoot

Considerations Before Filming a B2B Video Corporate videos have the power to truly transform your marketing. Perhaps that's why 85% of businesses use video as a marketing tool. Your team can...

Jan

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The Right Content Marketing Channels are Key

Why do Brands Need to Make the Right Channel Management Decisions? At Mulberry, we understand that your time is important. As such, we’ve taken the time to personally tailor this blog...

Jan

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5 Marketing Fails You May be Making

Marketing Mistakes & How to Solve Them The start of a new year is a great time to shed old habits and make new ones. When it comes to your marketing...

Jan

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How to Use Instagram Reels in Marketing

The Reel Heroes of Instagram Instagram has recently deployed a new content feature, Reels. Alongside standard posts, live streaming and stories, Reels is a new way of creating video content on...

Dec

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Website Design Woes: Four Things that Drive Visitors Away

Website Design Tips for your Business Your website is where prospects learn more about your organization and its products and services before making an investment or taking the leap to contact...

Dec

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How Content Drives Prospects Deeper into the Sales Funnel

Using Content to Influence the B2B Buyer's Journey The Buyer’s Journey is an important framework in any business-to-business (B2B) marketing campaign. It includes the steps a prospect takes before becoming a customer. These commonly include awareness, consideration, evaluation and purchase. Too often, marketers develop...

Dec

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Meet the Mulberries: Jessie Koerner

Meet Jessie Koerner: Senior Account Executive We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries” series continues with Jessie Koerner, Senior Account Executive in our...

Dec

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