Customer Relationship Management Strategies A November 2019 survey from Accenture found that 33% of B2B buyers worldwide say their customer experience expectations have increased, and 44% switched sellers in the previous...
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How to Improve Engagement with Interactive Content Interactive marketing involves content that requires some form of engagement from the users. As both consumer brands and business to business (B2B) marketers search...
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Strategy is Everything In previous blogs we have talked about the importance of good content, be it written or visual, to a successful marketing plan. So now you may have regular...
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How to Plan a Hybrid Event The dust is settling, and as dust so often does after big events, it has cast a new layer over the old, pushing it one...
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Your Guide to an Internal Communications Plan Just as external communications help you build a persona for your brand to turn prospects into buyers, an internal communications plan also helps your...
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Benefits of Programmatic Advertising By the end of 2021, programmatic advertising will account for 88% of all digital display marketing in the United States. Programmatic advertising is a type of...
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Understanding Social Media Analytics From follower counts and engagement rates to audience reach, you can quickly drown in the world of social media metrics. How do you know which metric...
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The Importance of Varying your Content If content is key to your marketing strategy, then making sure that you diversify your content to keep the reader interested is essential. Do...
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