By Matt Serra, Mulberry Marketing Communications Key Takeaways: SEO is no longer enough. B2B brands need to consider whether they are visible in AI-generated answers, not just traditional search results. GEO is about building authority. Generative Engine Optimization (GEO) strengthens the content, expertise, credibility and...
By Matt Serra, Mulberry Marketing Communications As marketers, we have more tools than ever to automate our work. From social posts to websites, it has never been easier to produce content quickly. When used responsibly, AI can be a great enabler. But it should help people to create content, not replace the thinking, judgment and experience required to create it well. AI...
In B2B marketing, it can feel like the pressure is always on to “be everywhere.” To start a profile on every new social platform, post constantly and try to cover every possible corner of the internet. But here’s the thing: being everywhere isn’t the same...
May
“Today’s affirmation is that human beings are essentially just electrified blobs of fatty meat. If, on any particular day, you achieve anything, that’s incredible.”...
In business-to-business industries, professionals may find themselves invited to speak at various trade shows, conferences or other industry events....
Trigger warning, this is a blog about a vegan person eating vegan food. Follow the adventures of a Creative Director on...
As the world of social media changes quickly, brands are using social to interact with customers differently today than they would have months ago, which is why traditional marketers should pay attention. This is due in large part to the growing expectation that new technologies...
Within any organisation, internal communication should be a top priority. While it looks different for each company size, type and industry, effective internal communication should have a two-way flow between executives, managers and individual contributors. It may sound like an easy concept, but many organisations are...
Apr
Ideas for B2B Brands Entering the Metaverse When Facebook changed its name to Meta, attention shifted quickly to the metaverse and how it will transform the internet. With brands like Meta spending $10 billion per year on metaverse development and Microsoft purchasing a leading gaming platform...
It’s not too late to create a CSR plan for this year Previously we shared why your business should prioritize corporate social responsibility (CSR). If you’ve had the chance to read it, you’ll understand that CSR not only can save your business money, but also helps...
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