News

What Is Social Listening? Social media presents companies with an indispensable opportunity to build their brands, bolster their reputations and adapt quickly to changing trends. To seize this opportunity, businesses must be willing to listen to what their social channels are telling them. In other words, effective...

How to Use Paid Social Media Advertising So, you’re in charge of your company’s social media accounts? You’ve probably got the usual posting and engagement under control, and you might already reply diligently to all of your followers, so your reply rate is top-notch. You’ve looked...

Future Proofing Content Future–proofing is a phrase familiar to anyone working in B2B communications. This is particularly the case if - like Mulberry - you have existing or past relationships with clients operating in software (SaaS), food production technology, construction, health and safety; or who are producing...

Mulberry Expands its Chicago Team CHICAGO – December 10, 2019 – Mulberry Marketing Communications, a full-service marketing and communications agency, welcomes Jessie Koerner to its Chicago team. Koerner will serve as a Senior Account Executive and manage several commercial cleaning industry accounts. A native of New Jersey,...

Transparency in B2B Public Relations Public Relations as a profession often gets a bad rap for being overly concerned with “spinning” a story in a positive direction for a client, while failing to consider whether the message may harm others in the process. This age-old trope...

Mulberry Honored with Platinum Awards CHICAGO – December 3, 2019 – Mulberry Marketing Communications today announced it has been awarded Platinum MarCom Awards for the execution of two client campaigns. Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards honor excellence and originality...

Benefits of Cause Marketing It’s been proven time and time again that doing good is good business. DoSomething Strategic, a social impact consultancy, surveyed 1,908 of its members ages 13–25 about their awareness of various retail and consumer brands’ support of social causes, platforms and issues. The research found that 66% say that a brand’s...

Developing Creativity I don’t think I like the concept of talent. At least not how I was led to perceive it. My idea of talent formed through my own observations, as a student in New Zealand. With a great program, facilities and culture, I was a fortunate...

B2B Writing Tips It’s easy to get cynical. We all write for process. And, the world is littered with agencies who perform this function for clients to the very best of their process capabilities. Even with the best of intentions, it happens… Work volumes, aspirations blunted, bottom line...

How to Plan a Product Launch Whether you’re launching a new company, initiative, or product, planning an event to introduce it to the public, including existing or potential customers, takes a lot of time and effort. From the initial planning stages to the event coordination and execution, there's a reason event...