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Analyst Relations and B2B Organisations If you work with B2B tech companies, you’ve heard the term “analyst relations” (AR) or “industry analyst.” Analyst relations is an essential tool in the marketing and positioning of tech companies that is sometimes underutilized. An analyst relations strategic plan is...

How to Localise your Marketing Campaigns  Although the COVID-19 pandemic halted global travel and wreaked havoc on the economy, the virtual world remains interconnected. Additionally, the globalization of economies looks to recover from the setback and continue to expand. With China overtaking the United States as the world’s biggest buying power, and Southeast Asian nations reaching impressive levels of international trade,...

Considerations Before Filming a B2B Video  Corporate videos have the power to truly transform your marketing. Perhaps that's why 85% of businesses use video as a marketing tool. Your team can use employee interviews and B-roll footage to showcase your corporate culture. Or, maybe you want...

Why do Brands Need to Make the Right Channel Management Decisions? At Mulberry, we understand that your time is important. As such, we’ve taken the time to personally tailor this blog to your time needs. You can pick a blog length that fits the time you...

Marketing Mistakes & How to Solve Them The start of a new year is a great time to shed old habits and make new ones. When it comes to your marketing strategy, it’s important to frequently revisit your efforts and determine what’s working, what needs improvement and most importantly, what...

The Reel Heroes of Instagram Instagram has recently deployed a new content feature, Reels. Alongside standard posts, live streaming and stories, Reels is a new way of creating video content on the platform. You can prerecord snippets of video one-by-one and then string them together to create...

Website Design Tips for your Business Your website is where prospects learn more about your organization and its products and services before making an investment or taking the leap to contact you. It’s how customers connect with your support team and gather information that helps them...

Using Content to Influence the B2B Buyer's Journey The Buyer’s Journey is an important framework in any business-to-business (B2B) marketing campaign.  It includes the steps a prospect takes before becoming a customer.  These commonly include awareness, consideration, evaluation and purchase.  Too often, marketers develop plans that focus exclusively on one phase of the journey: awareness.  While this is a critical element of the B2B buyer’s journey, it is important to...

Meet Jessie Koerner: Senior Account Executive We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries” series continues with Jessie Koerner, Senior Account Executive in our Chicago office, who details her love for staying active, traveling and eating cheese. What attracted you...

Mulberry Secures Work with Leading Building Service Contractor About Mulberry Marketing Communications   Founded in 1995, Mulberry Marketing Communications is a full-service marketing and communications agency headquartered in London with offices in Chicago and Melbourne. Mulberry specializes in developing strategic business-to-business campaigns, and offers an array of...