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How to Nail Your Social Media Target Audience Nailing your target audience is pivotal for any B2B marketing campaign, and something you should spend time exploring to help you achieve your desired results. The first step to this process is identifying your target audience. This will in...

Using Memes in your Social Media Program What are memes, what role can they play in your social messaging mix and where do they even come from? In the beginning there was Richard Dawkins, and all was well. In his 1976 book The Selfish Gene, Dawkins...

Mulberry to Drive Content Marketing for Water and Maintenance Solutions Provider   LONDON – (23 November 2020) – NCH Europe, the European division of NCH Corporation, has selected Mulberry Marketing Communications to deliver hero content throughout 2021. With a presence in 25 countries and a network of over...

Building & Managing a Positive Reputation Let’s face it – we all want to look good in the eyes of others, and more often than not, we tend to have a particular idea of what we ourselves think about other people. This all comes down to...

Mulberry Promotes Alex Weiss CHICAGO – November 23, 2020 – Mulberry Marketing Communications, a full-service marketing and communications agency, today announced it has promoted Alex Weiss to Account Supervisor. Weiss joined the firm’s Chicago office in 2016 and has been instrumental in supporting global and non-profit clients in the commercial cleaning sector...

Meet Mike McConnell: Creative Lead We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries" series continues with Mike McConnell, Creative Lead in our London office, who aims to incorporate GIFs, music and creativity wherever possible. What attracted you to this industry? I’ve...

Consumer Research in B2B Think you can’t leverage consumer opinions for business-to-business marketing? Think again.   Consumer data can be quite powerful for marketing to business leaders. After all, many businesses are directly impacted by consumer perception. For example, perhaps your business sells specially formulated chemistries into hospitality environments to support their laundry programs. While your marketing takes a B2B approach, hotels...

Website Design Tips There are two broad elements that determine the success of your website. Its representation of your brand and the experience that visitors have with it. Your Website Represents your Brand Let’s start with something easy. Sitewide, website elements should use the colors and fonts defined...

Why Start a B2B Podcast?  Podcasts have soared in popularity over the past decade and saw tremendous growth over just the past year. As of 2020, the number of Americans aware of podcasting increased 75% - over 10 million more people since 2019. More importantly, the percentage of American listeners over 12 years old has grown from 40% to 55%...

Why a Simple Approach to Marketing is Key My late grandfather used to often tell us to “keep it simple stupid.” Keep it Simple Stupid (KISS) is a term coined by the U.S. Navy in 1960 that says systems work best if they are kept simple. As a boy, he would say this most frequently to my grandmother during holiday meals or family dinners....