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How to Get Media Coverage The headline is actually a trick question. There is no such thing as the perfect pitch. But, just because the perfect pitch doesn’t exist it doesn’t mean you can’t write a really great pitch. Sometimes, even if you have a very good...

Mulberry's Teams Add New Members CHICAGO – Mulberry Marketing Communications, a full-service marketing and communications agency, today announced the addition of Thomas Jilk, account executive, to its Chicago team, and Campbell Brown, account executive , to its Melbourne team.    A native of Savannah, Georgia, Jilk has a background in non-profit...

How to Leverage Surveys What can you do to strengthen your marketing campaigns? Survey says, you need to be doing more surveys. Data can help round out your story while driving media coverage. Surveys are effective for generating such data. If the survey design is done...

Data Storytelling for Business We live in a world with data all around us, but often we can’t connect the dots to find the meaning. Data storytelling blends a compelling story crafted around compelling data to create a human connection. The most successful brands are able...

The Importance of Brand Voice Tone is like the latest must-have consumer accessory. Everyone talks about it; everyone wants it – and everyone else already seems to have it. You will have noticed that praise for the tone of your global competitor has reached new heights...