Author:[email protected]

How to Write Engaging Content Working predominantly in social media means I’m constantly creating content for clients. User engagement is a metric that you should hold in high regard as it can show three things. Firstly, it shows that you’re resonating with someone and you’ve tapped...

How to Write a Media Pitch Our main goal as public relations professionals is to secure media coverage for clients, but with the rise of technology over the years and the 24-hours news cycle, members of the media are busier than ever. It’s unfortunately become increasingly...

Promoting Customer Success Stories Your website is your storefront to the world. Like any store owner you try to make the decor attractive and stock up with appealing content with the aim of making that sale. However, as with any store, you are trying to meet...

What Is Social Listening? Social media presents companies with an indispensable opportunity to build their brands, bolster their reputations and adapt quickly to changing trends. To seize this opportunity, businesses must be willing to listen to what their social channels are telling them. In other words, effective...

How to Use Paid Social Media Advertising So, you’re in charge of your company’s social media accounts? You’ve probably got the usual posting and engagement under control, and you might already reply diligently to all of your followers, so your reply rate is top-notch. You’ve looked...

Future Proofing Content Future–proofing is a phrase familiar to anyone working in B2B communications. This is particularly the case if - like Mulberry - you have existing or past relationships with clients operating in software (SaaS), food production technology, construction, health and safety; or who are producing...

Mulberry Expands its Chicago Team CHICAGO – December 10, 2019 – Mulberry Marketing Communications, a full-service marketing and communications agency, welcomes Jessie Koerner to its Chicago team. Koerner will serve as a Senior Account Executive and manage several commercial cleaning industry accounts. A native of New Jersey,...

Transparency in B2B Public Relations Public Relations as a profession often gets a bad rap for being overly concerned with “spinning” a story in a positive direction for a client, while failing to consider whether the message may harm others in the process. This age-old trope...

Mulberry Honored with Platinum Awards CHICAGO – December 3, 2019 – Mulberry Marketing Communications today announced it has been awarded Platinum MarCom Awards for the execution of two client campaigns. Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards honor excellence and originality...