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Benefits of Cause Marketing It’s been proven time and time again that doing good is good business. DoSomething Strategic, a social impact consultancy, surveyed 1,908 of its members ages 13–25 about their awareness of various retail and consumer brands’ support of social causes, platforms and issues. The research found that 66% say that a brand’s...

Developing Creativity I don’t think I like the concept of talent. At least not how I was led to perceive it. My idea of talent formed through my own observations, as a student in New Zealand. With a great program, facilities and culture, I was a fortunate...

B2B Writing Tips It’s easy to get cynical. We all write for process. And, the world is littered with agencies who perform this function for clients to the very best of their process capabilities. Even with the best of intentions, it happens… Work volumes, aspirations blunted, bottom line...

How to Plan a Product Launch Whether you’re launching a new company, initiative, or product, planning an event to introduce it to the public, including existing or potential customers, takes a lot of time and effort. From the initial planning stages to the event coordination and execution, there's a reason event...

Understanding Influencer Marketing Social media users who are viewed as having the ability to affect the purchasing decision of others due to their perceived authority or popularity, are nowadays commonly referred to as “influencers”. Influencers are generally viewed as being relatable to their followers and as such,...

Mulberry Marketing Unveils its New Look CHICAGO – October 2, 2019 – With decisive new brand positioning, a refined logo and an updated website (mulberrymc.com), Mulberry Marketing Communications brings to life its central mission, best expressed in its new tagline: Making business to business personal. “As times...

B2B Thought Leadership Strategy Whether you’re a microbiologist for an organization specializing in food safety solutions, a product manager at a software company or the CEO of a regional carpet cleaning business, thought leadership can give you and your organization a boost. Thought leaders are well-respected experts in their field. They understand the industry, the needs of...