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What is Newsjacking You may be wondering "what is newsjacking?" In fact, newsjacking is an important marketing practice that involves leveraging current events to create viral messaging and boost brand awareness. In fact, with the growing ubiquity of news content on devices from phones to tablets...

Marketing During the Pandemic It’s been very different… Which is an understatement. It’s been very difficult… Which is probably closer to the emotion most people feel. However you sum up your experience of marketing in the pandemic, we can all agree it’s going to be both very different and very...

CHICAGO (June x, 2020) – Mulberry today released its free white paper, “Communicating with Customers Post-Coronavirus,” which takes a closer look at the shift from leaning for appearance to cleaning for health in the wake of the COVID-19 pandemic. The white paper offers best practices...

Media Pitching Best Practices You have spent a lot of your time and effort crafting and pitching a press release, thought leadership article, interview or case study to media on behalf of your company or client. But a few hours, days or a week passes, and...

Your Guide to Corporate Blogging Nearly half (47%) of B2B buyers read 3-5 blog posts or pieces of content prior to talking with a salesperson. But what if your website doesn’t have a blog? Unfortunately, you may be losing sales while also missing out on opportunities...

Using Case Studies in your Marketing Why do Salesforce talk about customer success so much? Anyone that’s been to one of the brand's events, or seen any of their marketing in the last 10 years, will be aware of the presence customer stories play in their marketing...

Demonstrating a Commitment to Sustainability Each year, we celebrate World Environment Day on June 5. While this event is the United Nations’ day for encouraging worldwide awareness and action to protect our environment, it’s important for sustainability to be a year-round focus for organizations. In the...

Communicating Company Values Organizations oftentimes turn to their marketing agency for advice on how to make their corporate values come to life. As protectors of public perception, it’s our responsibility to offer best practices for showcasing values without counteracting what they stand for. While the size...

External & Internal Communications during the Pandemic The coronavirus pandemic has had an unprecedented impact on the global economy. According to Fortune, the U.S. Department of Labor has tracked 26.5 million jobless claims between March 15 and April 18. At this crossroads, one thing is certain:...

How to Pivot Your Communications Strategy Take a closer look at how our team in Melbourne is managing campaigns during the coronavirus pandemic.  COVID-19 is certainly teaching us a lot in all areas of our work, but especially when it comes to agile communications planning. Where, in...