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Successful Public Relations Campaign Examples What makes a public relations campaign truly inspiring? What makes it stay in our memory and enhance brand loyalty most effectively? Originality, timeliness, creativity and more all contribute to crafting the best public relations campaigns. While you can't predict whether your campaign will be...

Washare Selects Mulberry Marketing LONDON – The ambition of London-based technology developers, Washare, is to solve the perennial problem for time-poor professionals of getting their laundry done conveniently at a highly-competitive price. Selecting Mulberry to come on board at an early stage will see the agency create the Direct Response launch campaign for...

Mulberry to Support Carpet Care Leader Whittaker CHICAGO - Whittaker, the leader in low-moisture carpet encapsulation systems, has chosen Mulberry Marketing Communications to manage its corporate rebranding efforts. In addition to driving the brand positioning project, Mulberry will launch a comprehensive PR program aimed at building service contractor, healthcare, education and hospitality target audiences.    A family-owned business with over 30 years...

Six Media Pitching Tips Landing coverage for a topical article, product announcement or upcoming event can depend on several factors, including how newsworthy the story is and if it’s a good fit for a specific publication. Before pitching, PR pros thoroughly research and find relevant media contacts they believe would want to cover the story. However, even...

Steps for Crisis Communication Crises are inevitable. In the internet age, everyone has access to social media and can communicate with the rest of the world in seconds. This hyperconnectivity means that all news is global news. Workplaces must appreciate that small issues that may have gone unnoticed in the past are...

Mulberry to Manage Corporate Rebranding for Renley LONDON – Mulberry has been chosen by Renley, the Dublin-based designers and manufacturers of low and medium voltage networks for the electric distribution industry, to undertake their corporate rebranding. This project will include the design of a new logo and a full website rebuild. The...

The PR Resources Your Business Needs If you’re a public relations professional, you’re probably extremely skilled at creating newsworthy press releases, writing interesting content and helping clients shine on social media. But do you have the right tools to showcase the work you’re doing? An exceptional public relations practitioner will invest in a...

Six Instagram Marketing Tips Double tap on this stat: 83% of Instagram users say they discover new products on the platform. Plus, 81% use Instagram to research products or services before making a purchase. Instagram also notes that more than 200 million users visit at least one business profile each day. Has your...

Contest Management Best Practices Hosting a contest is an exciting way to grow brand awareness, sales for your business and audience engagement. Company contests can seem straight forward – offer a prize, engage with participants and reward a winner – but there are multiple layers that make up a successful contest. Without planning and preparation, a contest may damage your brand’s reputation and...

LONDON – Mulberry Marketing Communications today announced that it has appointed Matt Serra as Chief Executive Officer (CEO). Serra succeeds agency Founder and respected cleaning industry veteran Chris Klopper.  “I am excited for the opportunity to lead Mulberry into the future, building on the principles and ideals our Founder established for the agency,”...