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Why do Brands Need to Make the Right Channel Management Decisions? At Mulberry, we understand that your time is important. As such, we’ve taken the time to personally tailor this blog to your time needs. You can pick a blog length that fits the time you...

Marketing Mistakes & How to Solve Them The start of a new year is a great time to shed old habits and make new ones. When it comes to your marketing strategy, it’s important to frequently revisit your efforts and determine what’s working, what needs improvement and most importantly, what...

The Reel Heroes of Instagram Instagram has recently deployed a new content feature, Reels. Alongside standard posts, live streaming and stories, Reels is a new way of creating video content on the platform. You can prerecord snippets of video one-by-one and then string them together to create...

Website Design Tips for your Business Your website is where prospects learn more about your organization and its products and services before making an investment or taking the leap to contact you. It’s how customers connect with your support team and gather information that helps them...

Using Content to Influence the B2B Buyer's Journey The Buyer’s Journey is an important framework in any business-to-business (B2B) marketing campaign.  It includes the steps a prospect takes before becoming a customer.  These commonly include awareness, consideration, evaluation and purchase.  Too often, marketers develop plans that focus exclusively on one phase of the journey: awareness.  While this is a critical element of the B2B buyer’s journey, it is important to...

Meet Jessie Koerner: Senior Account Executive We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries” series continues with Jessie Koerner, Senior Account Executive in our Chicago office, who details her love for staying active, traveling and eating cheese. What attracted you...

Mulberry Secures Work with Leading Building Service Contractor About Mulberry Marketing Communications   Founded in 1995, Mulberry Marketing Communications is a full-service marketing and communications agency headquartered in London with offices in Chicago and Melbourne. Mulberry specializes in developing strategic business-to-business campaigns, and offers an array of...

How to Nail Your Social Media Target Audience Nailing your target audience is pivotal for any B2B marketing campaign, and something you should spend time exploring to help you achieve your desired results. The first step to this process is identifying your target audience. This will in...

Using Memes in your Social Media Program What are memes, what role can they play in your social messaging mix and where do they even come from? In the beginning there was Richard Dawkins, and all was well. In his 1976 book The Selfish Gene, Dawkins...

Mulberry to Drive Content Marketing for Water and Maintenance Solutions Provider   LONDON – (23 November 2020) – NCH Europe, the European division of NCH Corporation, has selected Mulberry Marketing Communications to deliver hero content throughout 2021. With a presence in 25 countries and a network of over...