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Communicating your Corporate Awards Your team knows how hard they have worked, how creative they have been and how much they have accomplished. But are you promoting your progress and successes to the world? Business awards demonstrate your accomplishments to those outside your company and prove your...

Strategy is Key in Public Relations When I was a little boy, my mother used to bounce me on her knee and say, “PR is all about getting your client seen in editorial spaces.” I would nod sagely in response and wonder when the next Farley’s...

LONDON – Excel Dryer, manufacturers of super-fast, highly-efficient and economical hand drying solutions, has selected Mulberry Marketing Communications to design, build and execute a multi-channel campaign promoting their new XLERATORsync hand dryer. With hand dryer technology from the 1950s still in general circulation, Excel Dryer is...

Why you Need Brand Guidelines Has your company just completed an exhaustive rebranding process? Are you a startup bringing your name to the market for the first time? Are you a well-established organization with concerns about how your brand is perceived by the public? If the...

How to Avoid Public Relations Mistakes PR professionals are all too aware of how quickly and dramatically things can go wrong, regardless of how confident they feel in a message strategy or campaign. Damage control is always just one unpredictable disaster away. In recent years, some...

How to Remain Calm During a Corporate Crisis Warren Buffet famously said, “"It takes 20 years to build a reputation and five minutes to ruin it.” Crises are not new. From data breaches to poorly thought-out tweets, it’s not if, but when a crisis will impact your...

Key Strategies for a Campaign that Leaves a Footprint The art of public relations, and the crucial role it plays in relaying information to the public eye resides on the ability to not just tell a story, but communicate a message that will leave a mark...

Getting Ahead of Your Competitors The key to an organisation's success is creating a solid business strategy that sets it apart from the competition. While creating a vision, defining targets, and making fact-based decisions are all critical when developing a business strategy, an important aspect is...

A cause very close to our hearts is the Lewis Moody Foundation - led by the former England rugby captain – which raises money for brain tumour research. Our founder Chris Klopper succumbed to this cruel illness and we have actively supported them by creating...

Empowering Employees to be Company Advocates on LinkedIn In our digital world, we are all in a position to be considered thought leaders. That’s why it’s so important that we all become aware of and share in the responsibility of using our social voices as professionally...