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Mulberry's Teams Add New Members CHICAGO – Mulberry Marketing Communications, a full-service marketing and communications agency, today announced the addition of Thomas Jilk, account executive, to its Chicago team, and Campbell Brown, account executive , to its Melbourne team.    A native of Savannah, Georgia, Jilk has a background in non-profit...

How to Leverage Surveys What can you do to strengthen your marketing campaigns? Survey says, you need to be doing more surveys. Data can help round out your story while driving media coverage. Surveys are effective for generating such data. If the survey design is done...

Data Storytelling for Business We live in a world with data all around us, but often we can’t connect the dots to find the meaning. Data storytelling blends a compelling story crafted around compelling data to create a human connection. The most successful brands are able...

The Importance of Brand Voice Tone is like the latest must-have consumer accessory. Everyone talks about it; everyone wants it – and everyone else already seems to have it. You will have noticed that praise for the tone of your global competitor has reached new heights...

How to Optimise Facebook Posts A website that began as a way for college students to connect on campus is one of the world’s largest social networks today. With more than 1 billion daily active users accessing Facebook more than eight times per day on average, the platform is indisputably...

The Power of Word Choice Selecting the words that define your business are some of the most important choices you will make. Your marketing vocabulary can often appear to have come about by a combination of accident and design. A result of the internally-driven initiatives that...

How to Build a Facebook Following Facebook. You know you need to be on it. You know it’s an effective marketing tool. You know your target audience is on there. You’ve even mentioned to your colleagues that your Facebook strategy is being developed. Or perhaps you’ve...

Successful Content Marketing As we all discover very quickly, content is a voracious beast that is never satisfied. Once you have created the need to feed the Content Beast it can consume your time in ways that contradict all your initial optimistic strategic aims. Sometimes it’s...

CHICAGO -  Rototilt, the world’s leading manufacturer of safe and efficient tiltrotator systems, has brought on Mulberry Marketing Communications to develop a social media and content strategy targeted at heavy equipment buyers, manufacturers, distributors and industry influencers. Mulberry will also implement the strategy and provide ongoing support...

Successful Public Relations Campaign Examples What makes a public relations campaign truly inspiring? What makes it stay in our memory and enhance brand loyalty most effectively? Originality, timeliness, creativity and more all contribute to crafting the best public relations campaigns. While you can't predict whether your campaign will be...