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Writing an Effective Press Release Over the course of my career, I have written hundreds of press releases and reviewed and edited even more. Over that time, I have come to appreciate one thing more than anything else in a press release: simplicity.  Companies often want their press releases...

Five Social Media Best Practices The landscape of social media is constantly changing, with new platforms and features being added at a quick pace. It can be overwhelming to keep up with what's trending and which tools help you optimise your social media platforms. Some businesses...

The Key Elements of PR Strategy “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”  ― Sun Tzu, The Art of War  Scholars estimate that Sun Tzu wrote The Art of War as early as sixth century B.C.  In today’s business world,...

Taking your Content Writing to the Next Level Today, content moves as quick as lightning thanks to an endless stream of social media and digital publishing. Carefully crafted social media posts, blogs, emails and articles can easily get swallowed up in the sea of endless posts, making it difficult for a brand’s content and...

LinkedIn Company Page Best Practices With more than 660 million members around the world, LinkedIn is a social media platform that can’t be ignored, especially for businesses looking to promote their products, services, causes and events to business leaders. Your organisation has likely created a LinkedIn page by now, but are...

Designing an Infographic Today, people are inundated with information, much of which goes unseen or simply in one ear and out the other. Not surprisingly, many brands are looking to create their own images to bring their messages to life and grab the attention of customers and prospects. One way to do this is...

Live Streaming on Social Media If your business is active on Facebook, you’re likely familiar with the Facebook Live feature, which allows you to broadcast video in real-time to your page's followers from your phone or tablet. Vimeo is also getting into the live streaming game with its recent...

Leader in Dispensing Solutions and Equipment Taps Mulberry for Communications Expertise CHICAGO – Hydro Systems, a world leader in delivering chemical dispensing and dosing solutions including equipment, software and services, has selected Mulberry to manage its external communications campaign in North America.  Based in Cincinnati, Ohio, Hydro Systems has...