News

Why Brand Consistency Matters Consistency is a core requirement for the success and longevity of any brand. Other elements may lay the ground work that provide the best chance for success, but consistency is the glue that holds everything together for the journey. Consistency creates personality, differentiation...

Lewis Joins Mulberry's Melbourne Team MELBOURNE – March 12, 2020 – Mulberry Marketing Communications’ Melbourne office has grown with the addition of PR Specialist Kane Lewis. Kane brings years of experience to a role that will see him supporting key technology clients. Originally from Western Australia, Kane moved...

Mulberry Recognized by PR Daily Awards CHICAGO – March 10, 2020 – Mulberry Marketing Communications has been awarded an honorable mention in Ragan’s PR Daily Awards for its work on Cintas Corporation’s 2019 Custodian of the Year contest. The awards program recognizes the most outstanding public...

Mulberry's Graphic Design Capabilities Honored CHICAGO – February 20, 2020 – Mulberry Marketing Communications today announced it has achieved the top prize in the infographic category in PR Daily’s 2019 Video & Visual Awards. The program recognizes individuals, teams and agencies that have captivated audiences with...

How to Write Engaging Content Working predominantly in social media means I’m constantly creating content for clients. User engagement is a metric that you should hold in high regard as it can show three things. Firstly, it shows that you’re resonating with someone and you’ve tapped...

How to Write a Media Pitch Our main goal as public relations professionals is to secure media coverage for clients, but with the rise of technology over the years and the 24-hours news cycle, members of the media are busier than ever. It’s unfortunately become increasingly...

Promoting Customer Success Stories Your website is your storefront to the world. Like any store owner you try to make the decor attractive and stock up with appealing content with the aim of making that sale. However, as with any store, you are trying to meet...

What Is Social Listening? Social media presents companies with an indispensable opportunity to build their brands, bolster their reputations and adapt quickly to changing trends. To seize this opportunity, businesses must be willing to listen to what their social channels are telling them. In other words, effective...

How to Use Paid Social Media Advertising So, you’re in charge of your company’s social media accounts? You’ve probably got the usual posting and engagement under control, and you might already reply diligently to all of your followers, so your reply rate is top-notch. You’ve looked...

Future Proofing Content Future–proofing is a phrase familiar to anyone working in B2B communications. This is particularly the case if - like Mulberry - you have existing or past relationships with clients operating in software (SaaS), food production technology, construction, health and safety; or who are producing...