News

Why and How to Tell Stories Using Data From the dawn of time, we’ve passed down knowledge through storytelling. It’s a powerful way to not only educate others or explain an idea, but when done well, a good story tends to stick with listeners. In fact,...

Dark Social Media Explained When brands implement website traffic analytics, Voice of the Customer technology and social listening tools, they are pulling together important data on consumer behavior and sentiment about the brand to inform business decisions. However, there is a hidden source of social media...

An Untapped Reservoir: Older Adults Offer Opportunities for B2B Brands Many brands today are overly focused on marketing to Millennials (aged 24 to 40) and Gen Zers (aged 6 to 24.) It’s easy for advertisers to keep the generations that grew up with the internet at...

Navigating B2B Content Marketing Challenges like a Pro As a B2B marketer, you understand the value of content. Content educates prospective buyers moves them through the sales funnel, helps your customers overcome issues related to their businesses and arms your sales force with tools that not...

Mulberry Marketing Develops Award Winning Campaign   CHICAGO – July 19, 2021 – Mulberry Marketing Communications and the Global Biorisk Advisory Council™ (GBAC), a Division of ISSA, have been recognised with an Award of Excellence by the PRSA Chicago Skyline Awards, Chicago’s premier public relations and communications...

Mulberry Marketing Welcomes Brianna Fitzpatrick     CHICAGO – July 15, 2021 – Mulberry Marketing Communications, a full-service marketing and communications agency, today announced a new addition to its team in Chicago with the hire of Brianna Fitzpatrick as Account Executive. A native of Chicagoland, Fitzpatrick graduated from Marquette University with a degree in public...

Building your Brand's Image The most successful brands spend a lot of time and money defining their personas, communicating values and key messaging, acquiring customers and keeping these customers satisfied. Customer service is an essential department for every organisation, as it helps companies uphold their carefully...

Training Ambassadors to Deliver Messaging to the Media Every PR pro understands the importance of good branding and clear, visionary key messaging. These represent the core foundations of both a successful communications campaign, and the enhanced credibility of your organisation. So, when the opportunity arises for...

How Link Building Supports your Business  When the topic of search engine optimisation (SEO) comes up, many people think about the keywords that websites integrate in order to enhance their ranking with search engines and attract their target audience. While high-quality and relevant keywords are certainly...

Create Your Own Online Community Believe it or not, you’re probably already part of an online community. Whether it’s a group on Facebook or LinkedIn, a neighborhood app like Nextdoor or a sub-Reddit page, an online community is where a group of people with a shared...